Powering the marketing push

City Island Sales Suite, Tower Hamlets, London

A series of four distinctly coloured pavilions designed by HAL, set around a central courtyard and linked by a covered walkway, became the focus of the sales and marketing campaign for Ecoworld Ballymore’s City Island scheme at the mouth of the River Lea in east London.

The distinctive, bold, contemporary design of the pavilions and their brightly coloured cladding gave were an early indicator of the architectural approach to the whole scheme. They housed a large entrance and reception space, a ‘sales closure’ office and mock ups of the proposed two- and one-bed apartments.

A new pedestrian bridge links the ‘island’ formed by a bend in the river to Canning Town interchange to the north, with new pedestrian links to the developers’ Goodluck Hope scheme and Trinity Buoy Wharf to the south.