A marketing makeover

Mill Harbour, Isle of Dogs, London


Developer Ballymore asked HAL to create a marketing suite for its high-rise Mill Harbour development on Mastmaker Road with the imaginative re-use of a glass cube projecting over Millwall Dock.

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Three timber ‘cabins’ have been inserted under a new canopy providing shade and reducing solar gain. A show apartment has been created inside one, another is a mini-cinema, while a third bar-cabin opens onto the waterside terrace. Architectural models and meeting tables occupy the rest of the cube’s interior.

Outside, helping generate a sense of arrival, a landscaped pocket park with unexpected greenery and mature trees tempts visitors over a small bridge into the new suite.